Treadmill Reviews Get the best value for your money.

29Dec/080

Ironman Treadmills Bought by Star Trac

I was trying to get in touch with Keys Fitness, which builds Ironman Treadmills, and no one was returning my calls. I was planning to go to Dallas and wanted to stop by their corporate headquarters.

After returning from Dallas I got a call from a former employee who now works for Star Trac. He said Keys Fitness was having financial difficulties and couldn't survive the credit crunch.

The Ironman Treadmill brand name was purchased by Star Trac, who is known for commercial grade fitness equipment. They will probably use the popular Ironman brand name to get a foothold in the profitable $1,000-$2,000 price range for treadmills. Keys Fitness generally made decent equipment. It will be interesting to see how Star Trac handles the transition, and how their Ironman models will compare to the past versions.

There is always room for a fitness manufacturer who can build quality treadmills and a value price.

Good Luck STar Trac!

29Dec/086

Keys Fitness is Out of Business

I use to work for a company that private labeled Keys Treadmills. They were a good, dependable machine. I had to make a trip to Dallas, which is where their headquarters is located. I figured I would make a courtesy call and check out their latest treadmill models. I left a message with their marketing and department and with their CEO, who I personally know.

Neither bothered to return my call, which I found strange, since you would think they would like the free exposure of reviews on my site.

I previously heard they went chapter 11, and were restructuring. While in Dallas my wife dragged me to a mall and while she was shopping for shoes I stopped at a fitness equipment store. They were selling Keys treadmills. I asked what was going on to the sales manager and he told me he bought these on a liquidation sale. They were selling everything, including the office furniture and they were officially out of business.

So long Keys Fitness. You were once a major player and once sold some of the best mid-range treadmills available.