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More Consumers Buy or Research Fitness Equipment Online

In a recent issue of SGB there was an article, “The Web’s Direct Effect on Consumers.”

It dealt with the impact on the internet in buying decisions regarding fitness equipment, and also appareal and footwear. Approximately 45% of those surveyed said they bought fitness related products over the Internet. That was a 7% increase in one year. A remarkable 78% said they used the Internet to research products before they bought them.